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2014.7.2

GAME ON! Sports Diplomacy in Brazil

2014.7.2/投稿者:Hitomi Tanikawa/GO Lunchtime Lecture
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Hitomi Tanikawa

Mr. Libonati’s talk gave us good insight into the Brazilian culture and values, while remarking on the advantages of sports diplomacy. One very interesting point he made was that in Brazilian culture, happiness is about sharing with others. If you are happy, you express it by taking people around you into your happiness, and sharing it.
You cannot be happy alone. I thought this was a wonderful way of thinking. And this spirit he says, is what makes Brazil an excellent host for international sport events, since sports are what give us an opportunity to share joy trans-culturally. The World Cup, in its final stage right now, has brought various benefits to Brazil, he says.

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Many small cities which were previously less known are now drawing international attention as they host the games. Brazilians across the country, who have different cultures respectively, are all uniting together to take part in the World Cup. This helped Brazilians to remind themselves about the good parts of Brazil: their generosity, passion, and pride for their country.
Mr. Libonati also kindly referred to the act of Japanese supporters who cleaned the stadium after the game. He said that all Brazilian media reported this act with positively, and many Brazilians followed the act with respect. Such cultural exchange that occurs on an individual level is definitely a great benefit of holding an international sport event like the World Cup.
In the Q&A session, some students’ interest was on the demonstrations against the World Cup that broke out in Brazil. Interestingly, Mr.Libonati saw the demonstration as an appropriate response in a democratic society. Experiencing military dictatorship from 60s to 80s, Brazil is still in its early stage as a democratic society. Mr. Libonati considers that the demonstration shows that Brazilian society is in a healthy condition, where people can have their own voice and express their opinion freely. I’m excited to see how this huge country is going to develop in the future, and hope Brazilians will continue to cherish their beautiful culture and spirit whatever the future brings.

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